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Columbia University
School of Professional Studies
Columbia Summer Rebrand
Rebranding of summer program to shift from in-person to online focus.
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Audience and messaging strategy
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Copy and visual direction
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Media and platform release strategy
Social Media
Website
Facebook paid media campaign targeting new prospects based on interest.
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Ad-specific audience segmentation strategy
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Copy and visual direction
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Media and platform release strategy
Reorganization and refresh of website to align with new strategy, prospects and objectives.
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Content and information architecture
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Audience and messaging strategy
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Copy and visual direction
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