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Columbia University
School of Professional Studies

Columbia Summer Rebrand

Rebranding of summer program to shift from in-person to online focus.

  • Audience and messaging strategy

  • Copy and visual direction

  • Media and platform release strategy

Social Media

Website

Facebook paid media campaign targeting new prospects based on interest. 

  • Ad-specific audience segmentation strategy

  • Copy and visual direction

  • Media and platform release strategy

Reorganization and refresh of website to align with new strategy, prospects and objectives.

  • Content design and UX writing

  • Audience and messaging strategy

  • Copy and visual direction

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